How many creators are making high-quality content with AI? I'd say many simply don't understand the technology, using it only to pursue views and earnings.
But that doesn't mean they don't exist, and AI can't be a tool for really cool projects. Let's discuss one such case (which, by the way, went to 7-figure revenue) and understand what it takes to create good videos with AI quickly!
Keep your mailbox updated with practical knowledge & key news from the AI industry!
From 0 to $1M+ Revenue on Documentaries with AI
If you spend a lot of time on documentary topics on YouTube, you've probably already heard of our case study: the MagnatesMedia channel created by British creator John Frazer. It was launched in 2019 and went virtually unnoticed for a couple of years, but it started growing in January 2022 and now has over 1.65M subscribers and 70M views.
At its core, MagnatesMedia is about documentaries in which the author talks about famous brands like IKEA, McDonald's, PayPal, and others. Here's one of his latest videos, released less than two weeks ago but has already garnered 300K views:
Although the channel's author doesn't directly claim to use AI in his work, one viewing is enough to realize that algorithms play a significant (if not the leading) role in the creation. If we try to decompose this content, here's what we get:
The main content is the images generated. Although MagnetsMedia creates videos, most of the timing is taken up by AI images that draw attention through effects and camera movements.
Occasional appearance of actual footage. The generated content is sometimes replaced with stock photos and videos to make the video more lively and engaging.
There is notable music backing. Each scene is accompanied by its audio track, which helps you immerse yourself in what's happening on screen.
It's a script with many hooks and cliffhangers. The text and voice-over in the video build intrigue and anxiety that keep the viewer busy.
Dynamic editing. The frames change extremely quickly, so the viewer doesn't have time to look at the flaws in the generated images. This creates the feeling of a higher-quality product and helps to hide some flaws.
This approach helped Frazer gather a large audience around him, provoked other bloggers to create copycat channels, and generated some tangible revenue.
Here are the figures shared by the creator:
But what if I told you you can do the same without advanced scripting and video editing skills? Let's see how we can apply AI tools (some of which are used on MagnetsMedia) and quickly create high-quality videos for YouTube and other platforms.
Create High-Quality Videos with AI
Here's the step-by-step process I suggest you use when creating videos with AI. You will need minimal effort (which can also be reduced using the tools below), and valuable platforms will take care of the entire routine requiring advanced skills.
Step 1. Preparation
The first step is to decide which tools to use. The difficulty here is that everything depends on the complexity of the project. If we talk about a simple video for an Instagram post, we can limit ourselves to one solution like Luma. But if we want to create high-quality content, we can't do without a full-fledged set of tools.
And yes, it will take a bit more time. But it still won't require advanced skills.
Below, I list the leading AI platforms. Later, I'll explain each, suggest alternatives (if some don't work for you), and discuss valuable add-ons.
Keep reading with a 7-day free trial
Subscribe to Creators' AI to keep reading this post and get 7 days of free access to the full post archives.