Prompts for Product Management: Build & Scale Products with AI & ChatGPT

👋 AI is obviously taking the world by storm (you probably have heard this a million times), especially ChatGPT. Marketers, copywriters, and developers are using it to improve their efficiency. But in this post, you’ll learn how to use AI as a product manager.

What we’ll talk about:

• Launching products with AI.

• Best prompts for Product Managers

• How are product managers using AI? Real cases

Launching products with AI

Launching products can be a critical turning point for any business or brand, and the statistics say that over 90% of products fail among the 30.000+ released annually, as reported by the Harvard Business Review. But in this era, leveraging AI has become increasingly popular in the business landscape, enabling them to make smarter decisions. So what are the benefits of launching products with the help of AI?

• AI tools also excel in pattern recognition. You can identify intricate patterns in customer behavior, discerning their preferences for various product or service categories. With this knowledge, you can design products that align precisely with their preferences, increasing the likelihood of success.

• With the aid of AI, you can also analyze data from past product launches, encompassing customer feedback, sales figures, and industry trends.

• AI can help you understand the market and will help you gain deep insights into your target market and understand their needs, thought processes, purchasing behaviors, and desires for a product or service. This allows you to align your offerings with their expectations effectively.

• AI-powered tools can also help with your prioritization process. By utilizing data analytics, these tools can provide insight into customer feedback, allowing you to prioritize new features based on what resonates positively with your customers.

By embracing AI throughout the product launch journey, you can enhance your understanding of the market, asses market demand more accurately, design products that resonate with your customers, and much, much more.

Best prompts for Product Managers

Out of the box, ChatGPT tends to spit out pretty broad answers. But with a bit of nifty prompt tweaking, you can transform it into a full-fledged AI Product Manager, capable of doing almost everything a Chief Product Officer can do. Sounds cool, right? Let's dive into these prompts.

Aligning product teams with a 1-pager memo

PROMPT: “I’m a product manager who is planning to build a new mobile app that’s like Uber for petrol It helps busy people order fuel for their car on-demand and get a refill while they’re at home or office. Write a 1-pager that I can share with my engineering & design team to explain the product vision & the product components that will most likely be involved.”

Quick market research

Find competitors, and alternatives, perform market sizing, summarize value props of your competitors, and more.

PROMPT: “I am creating a {music streaming app for people who regularly visit the gym}. Can you help me with a list of competitors in this space, their value propositions, and their weaknesses? Please put data in a tabular format.”

Find product metrics and create an event sheet

Explain your feature. Ask for success metrics and L1/L2 metrics.

PROMPT: “What could be the success metrics and L1, and L2 metrics for a music streaming app? Explained in your PRD above?”

Some more prompts you can try out:

PROMPT: “Generate common success & error messages associated with the billing module of a SaaS Product. Create a table with 3 columns: Feature capability, Success Message OR Error Message, and Content. e.g. Download Invoice, Success Message, “Your invoice has been successfully downloaded.”

PROMPT: “I want your help in some research with my music app for gym goers. I want you to act as a {fitness enthusiast}. I will ask you questions one by one, you need to understand my prompt and reply by using real stories and events in your life. Do you understand?” Then continue with asking questions.

BONUS PROMPT: “Give me a bundle of 10 hilarious excuses that I could rotate in my emails to stakeholders explaining why a certain committed feature was delayed.”

Find more amazing prompts here.

How are product managers using AI?

One of many examples is pattern finding with AI.

Seeking a feature request buried within a customer support conversion? ChatGPT is here for you. Look at how Sarah witnessed its incredible efficiency in action, sparing her valuable time and effort.

Product managers are encountering challenges of grouping diverse feature requests with subtle variations in wording. Instead of laboriously deciphering each one individually, they have begun using ChatGPT to complete their tasks, and the results were nothing short of impressive. 

Here are the results after Sarah asked ChatGPT to tackle this task for her:

Amazing right? But that’s not all, you can use AI to:

• Create a detailed product description

• Perform market research and identify competitors.

• Streamline your product process.

• Come up with QA testing scenarios

Find out more here.

---

Product management is a very demanding job, and with AI bringing in even more competition, I believe the product managers who are in denial about AI usage in their job are going to be left out sooner than later. Are you a product manager? Let us know if you are using AI or why you think AI shouldn’t be used in your job.