AI Search Optimization: How to Get Ranked by AI

Prepare your project for the next generation of search engines

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Are you using ChatGPT Search or Perplexity? Over the past few years, AI search engines have gone from an exciting contrivance to a great way to find information. Although they are still second to Google, demand is growing aggressively.

The question is how to turn this factor into an opportunity for creators.

Let's figure it out.

In this issue:

• How AI Search Engines Work

• Why It's The New Trend

• How to Get Ranked by AI Searches

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AI Search is The New Trend

AI-powered search is a system that searches for information using natural language queries instead of traditional keyword searches. Unlike Google, Bing, and DuckDuckGo, the models use natural language processing (NLP) and machine learning to understand the context and intent behind the user's query. It allows the AI to understand complex queries and provide answers without multiple pages of links to other resources.

While such solutions have been around for over two years, the most notable project in this area is Perplexity, which became available in August 2022. Later, Microsoft joined the race with Bing AI Copilot, Google with AI Overview, and, more recently, OpenAI with ChatGPT Search (which immediately jumped into the lead). There are other products, but the above has the most comprehensive user base.

Except AI Overview. This search engine hallucinated so much that Google had to disable the feature. We covered that topic in this post:

Google's AI Search is a Disaster

As for the distribution of the market by audience, according to First Page Sage, the situation looks like this:

And more importantly, all the AI search engines you can see in the image above are snowballing and eating up market share from standard search engines. Every month, their audiences are increasing by an average of 6-15%. This doesn't mean that classic Google is about to die, but it directly indicates that many advanced users are looking for a more valuable alternative. So, if traffic is important for your project, it's sales or informing customers's time to act.

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Time to Gain an Advantage

Here are a few reasons why it's time to start thinking about optimizing for AI search:

• Changes in behavior among users: Users now spend less time looking at results. Creators are required to optimize for context and intent beyond traditional keywords.

• Adapting to new ranking factors: The main message of AI search is more useful information in succinct answers. This means algorithms generate the most relevant and concise summaries. Competition is intensifying, and there are noticeably more losers (those who don't get ranked at all).

• Unique features for business: Companies developing AI search engines seek credibility among both businesses and consumers. Therefore, they often release features that can be profitably utilized.

For example, Perplexity this month launched an AI-powered shopping assistant and Perplexity Merchant program that allows eCommerce brands to share the characteristics of their products and get to the top of the results.

Next, we'll explain how to solve this and reach the top of the search AI rankings.

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How to Get Ranked by ChatGPT & Perplexity